Site Saturation VI

Site Saturation

SEO has become synonymous with internet marketing. But SEO by itself is not going to bring traffic to your site. What if no one searches for your term? This is a paradox in SEO. It’s great if you are selling something unique that many don’t know about, such as are available in Vector’s Online Shop.

Vector’s internet strategy for any client is to give the site exposure in as many places as possible, which includes but is not limited to traditional SEO.

Any internet marketing strategy should give your site saturation on relevant networks.

Site exposure on:

• Social Media sites
• Forums
• Blogs
• Vector network of sites (100+ SEO and Niche sites)

This is ½ of the site saturation strategy. Another question: Why would visitors come to your website, other than to purchase your products? Do you give any incentive for users to use your website other than to buy your products?

Some Vector agents attended a Digital Dealer conference in 2009 where inventory spam was a big topic. This is common in the automotive industry, where dealers will simply paste their inventory and prices everywhere possible – even in Social Media. It was agreed at the conference that this is bad practice. If people want to buy a car, they can view the inventory in an accessible place on your site, but it shouldn’t be put under their nose constantly.

SEO vs. SEM

SEM, or paid click advertising as it is usually known, is many times a necessary part of an internet marketing campaign. But SEM should not be used without SEO. To use a gardening analogy, SEM is like going to the grocery store to prepare dinner, while SEO is like planting fruit trees. The trees may or may not bear fruit the first year (likely not!) but for years to come (months in the case of SEO) you will have paid for trees bearing fruit after fruit. They need to be maintained of course, and protected from hazards such as a deep frost. SEO is much like this. In 2005 – 2006 before the formation of Vector Informatics, when the founders were doing their own SEO, they noted links still relevant and sending traffic in 2009 and 2010. Sites were still high ranked years later. And the recent Google algo change benefited these sites as well, as Google increased the value for sites which are older and more established (trying to weed out content farms and link farms).

Case Studies

Hepalta.com sells air filtration and other health products, including Saunas, Vacuum cleaners, and other organic, healthy products. Hepalta can sell products to anyone, anywhere. Based in Canada, Hepalta ships to customers globally. Hepalta relies on internet marketing to sell more of its products.

Vandergrifftoyota.com is a Toyota dealership in Arlington, Texas. Looking for new ways to bring traffic to their site, Vandergriff Toyota employs strategies developed by Vector Informatics.

Other successful websites that employ the site saturation strategy:

http://bluedotframing.com http://managedforexbrokers.com http://renzfloors.com http://pleaseblogin.com http://fxprofit.net http://dealerlinks.net .. and many others

For more information about SEO please visit http://vector-informatics.com or http://startvector.com

Have a great day!