Sure, at first glance this microsite appears to be a normal website but in reality it opens the door to many things.  To start your journey in the utilization of microsites it is importnant to understand the goal here is NOT to create a corporate driven website.  The key in optimizing your microsite is to redevelop your thinking into optimizing your marketing strategy and directly communicating with your customers.

The reason why we do not want to create a corporate driven website is because corporate sites are used for investor relations, affiliates/resellers, corporate image, public relations, and often contain news articles about that business.  None of these are what we want to sell.  The microsite is to be viewed as a landing page to target your 2 or 3 target products and sell them to your website visitors without them getting lost in the typical websites 'corporate' site structure.

On-Site Conversions

There are a few key features used in Optimizing for onsite conversions:  Price, Process, FAQs, Testimonials, Headlines, Frontpage Contact Form and High Quality Video.

Each of these elements need to be used with the USER in mind even if it takes away from the overall design of the website.  As you can see with this microsite, ALL information is focused on the mainpage headline for why businesses should use microsites or provides helpful resources to help them convert (price, strategies, performance, testimonials, or contact forms for more information).

Microsites as an SEO Strategy

Some SEO customers ask, "Why should I build a microsite when I already have a website?"  Not only do microsites allow you to directly target your products but it also is a great strategy to impliment into your SEO campaign.  One of the major strategies in Optimizing a website for search engines is link building.  This is alot of manual and tedious work but is very important. The two factors SEOs look for in linking to other websites is relevancy and quality.  For example if you have a Forex website you would want to link to other high PageRank (Quality) Forex (Relevancy) websites.

The reason why microsites are so good for SEO is you control the content which allows your microsite content to remain relevant to your niche.  Also as your SEO efforts continue and become more effective this can also help you increase traffic to your microsite.  MORE TRAFFIC = MORE POTENTIAL CONVERSIONS

PPC or SEM Integration

After your microsite is built and your price points are set you can use your microsite to increase your sales for your primary products or services.  After the development of your optimized and user friendly microsite you can start utilizing it with PPC campaigns targeting your niche market.  Since your microsite is already developed let's hope your niche market has already been recognized.  Using the Google Keyword tool you can then start doing keyword research on keywords within your niche to understand the estimated monthly searches for each keyword and also look at how competitive the terms are.

Aggressive Marketing Campaigns

One of the best reasons to start using microsites is to test your aggressive marketing strategies that you have been considering for the past few years.  There are a large number of ideas that have not yet been capitalized on whether it be products, services, or the strategy itself.  If your marketing strategy is not something you want directly tied to your company or are unsure of its effectiveness then using a microsite can protect your online reputation.